For the release of the album “Arakatak,” the Metropole Orkest and Audio-Technica developed a premium storytelling pilot. The goal? To imbue the unique listening experience of a high-end headphone with artistic depth, without it feeling like a straightforward advertisement.
What we did:
Cinematographic Mini-Documentary; A high-end film (The Story Behind the Record) in which chief conductor Miho Hazama reflects on the creative process, our 80th anniversary, and the importance of detail and sound quality. The film begins with an intimate listening moment using Audio-Technica equipment.
Social Media Campaign: The main film (6–8 minutes) was translated into five shorter social media assets (teasers and reels) for the build-up to the release and long-term branded storytelling.
The Synergy: This project showcased Audio-Technica’s superior product quality in an authentic, cultural context. At the same time, the Metropole Orkest received a groundbreaking, world-level video campaign for their new album.
and contribute to educational projects and the preservation of Dutch heritage.
